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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term advertising Subject Term commodity promotion

    72. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Bavaria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
    Journal Title:
    Agribusiness
    Journal Title Details:
    18(3) : 369-385

    75. Building a program for increasing the consumption of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shaw, Wilfred (author)
    Format:
    Conference proceedings
    Publication Date:
    1941-01-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10989
    Journal Title Details:
    3 pages
    Notes:
    Abstract given at The Milk Marketing Conference held during Farm and Home Week, University of Illinois, January 7, 1941

    77. Butter cows and butter buildings: a history of an unconventional sculptural medium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simpson, Pamela H. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11347
    Journal Title:
    Sculpture Review
    Journal Title Details:
    68(4) : 40-59
    Notes:
    20 pages., Via online., Historical analysis of butter sculpture within the context of food as art, and as a way to promote butter as the natural, healthy alternative to oleomargarine.

    78. California Raisins

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18104
    Notes:
    Pages 184-185 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "I heard it through the grapevine" campaign of the California Raisin Board during the 1980s featuring animated clay figures, via a new process Claymation.

    80. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.