- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shaw, Wilfred (author)
- Format:
- Conference proceedings
- Publication Date:
- 1941-01-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10989
- Journal Title Details:
- 3 pages
- Subject Term:
- advertising, commodity promotion, consumption, dairy, promotion, sales methods, and sales promotion
- Notes:
- Abstract given at The Milk Marketing Conference held during Farm and Home Week, University of Illinois, January 7, 1941
