AGRICOLA IND 92004087, This analysis indicates that generic advertising expenditures, ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988. Generally, the results from this study are in agreement with previous research efforts which suggest that generic advertising can increase the demand for fluid milk. Importantly, in this analysis, the impacts of television and radio advertising have been effectively disentangled. Television advertising generates a response that wears off more quickly that radio advertising. Also, the long-run effect of radio advertising is about 1.75 times greater than the long-run effect of television advertising. (original)
17 pages., via online journal., Social media are transforming communication between organizations and their audiences, and even changing the organizations themselves. Social media's low cost and low requirements for technical skills needed to both use and maintain an online presence allow small businesses with limited marketing budgets to use the same marketing strategies as bigger businesses with large marketing budgets. In addition, social media provides businesses direct and interactive ways to reach out and retain customers. This case study analyzes Cedar Park Farmers Market (CPFM)'s use of its Facebook page. Using Facebook Graph API Explorer, we extracted data regarding posts and fans of CPFM's Facebook page since the page was created. We then examined the data to explore the social networks, including farmers market organizers, vendors, and customers, within CPFM's Facebook page and how the market used its Facebook page, by looking at the Facebook page layout, composition of fans, post intensity, post ownership, media type, and degree of engagement. We found that (1) the market organizers, customers, vendors, and local communities were all engaged with the CPFM Facebook page; (2) the CPFM used Facebook as a marketing platform to publish timely information (e.g., available products or upcoming events) and to reach and retain customers and vendors; and (3) the CPFM's Facebook page functioned as a cyber–social hub to connect and engage the local community.
Ahmad, Mahassen (author / Texas Department of Human Services, Austin, TX)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07872
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The Nutrition Education and Training (NET) program is the educational component of the USDA's Child Nutrition Programs. The goal of the program is to promote optimal health and well-being of the nation's children through improved nutrition. In Texas, this goal is being achieved by developing and delivering workshops on nutrition, nutrition education, and food service management to educators and food service personnel in schools and child care facilities; circulating a library collection of print and audiovisual materials; and developing and distributing instructional materials to schools and child care facilities. Other program activities include awarding funds for the development of innovative nutrition education projects conducting presentations to children and adults, participating in health fairs and exhibits, and coordinating efforts with related public nutrition programs. The purpose of this poster session is to highlight methods used in evaluating the processes and outcomes of these interventions and the utilization of the evaluation results in program development and improvement. The poster will include methods used and problems faced in evaluating immediate, end-of-treatment, and long-term outcomes, with suggested solutions. The audience will be able to discuss the applicability of the evaluation methods to their programs, the plausibility of the suggested solutions to evaluation problems, and decisions made based on the results of evaluation. The presenter will prepare handouts of methods and instruments used in the NET program evaluation. Evaluation reports of the program will be available for review.
James F. Evans Collection, The Ajzen-Fishbein (1980) model to predict intent to perform behavior was used to assess the intent to consume beef among a stratified random sample of 400 Texas women. It was found that attitudes toward consuming beef do not predict directly intent to consume beef, but the subjective norm does. Specifically, the respondent's husband and friends strongly affect her intention to consume less beef. Thus, knowing the subjective norm permits prediction of her intentions because such intentions are not under attitudinal control. These findings call for an intensification of research efforts on food consumption on social influences such as referent others. (original)
3pgs, The program will pair high school and college students in what’s called a “near peer” model to help ease the minority participants into the mentorship.
