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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2010 Subject Term drink Subject Term promotion

    2. The allocation of advertising and research dollars in the Florida orange juice industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author) and Spreen, Thomas H. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(1) : 37-45

    3. Yellow fail? Lessons learned from marketing program firestorm

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Philips, LeAnne (author / Entira)
    Format:
    Journal Article
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30202
    Journal Title:
    Strategic Agribusiness Review
    Notes:
    Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.