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Yellow fail? Lessons learned from marketing program firestorm

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Philips, LeAnne (main author / Entira)
Format:
Journal Article
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176
Subject Term:
animal rights, case studies, coverage, drink, feedback, interest groups, promotion, reporting, wine, marketing communication, social media, Twitter
Notes:
Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.