Skip to search
Skip to main content
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Philips, LeAnne (author / Entira)
Format:
Journal Article
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30202
Journal Title:
Strategic Agribusiness Review
Subject Term:
animal rights , case studies , coverage , drink , feedback , interest groups , promotion , reporting , wine , marketing communication , social media , and Twitter
Notes:
Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.