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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2009 Subject Term advertising

    4. Freedom of the press in member countries of the International Federation of Agricultural Journalists

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06633
    Notes:
    Aggregated statistical summary of responses from IFAJ guilds in 17 of 30 member countries. Individual countries not identified. Report also includes narrative responses to the 10 survey questions. 13 pages.

    5. Agriculture Journalism, print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    USA: Sage Publications, Thousand Oaks, California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10797
    Notes:
    Pages 57-60 in D. Charles Whitney (ed.) Encyclopedia of Journalism. Sage Publications, Thousand Oaks, California.

    6. Agriculture Journalism, electronic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    USA: Sage Publications, Thousand Oaks, California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10798
    Notes:
    Pages 60-63 in D. Charles Whitney (ed.) Encyclopedia of Journalism. Sage Publications, Thousand Oaks, California.

    7. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    9. The new internet boom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jinde, Kevin (author / Farms.com Professional Services)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    International: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28760
    Notes:
    Farms.com Highlighter Newsletter. 2 pages.

    11. Ag information in the digital ag

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alumbaugh, Joann (author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), and Rattliff, Robert (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28778
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(1) : 33-34, 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com

    19. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.