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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2009 Subject Term advertising Subject Term media effectiveness

    2. COST Foresight 2030 - benefiting from the digital revolution: food security

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maggio, Albino (author), Stavridou, Ioanna (author), and European Cooperation in Science and Technology (COST), Brussels, Belgium.
    Format:
    Paper
    Publication Date:
    2009-10-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29758
    Notes:
    Presented at the CABI Global Summit, London, UK, October 19-21, 2009. 33 pages.

    4. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    5. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.

    10. The new internet boom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jinde, Kevin (author / Farms.com Professional Services)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    International: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28760
    Notes:
    Farms.com Highlighter Newsletter. 2 pages.