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2. Assessing the social media use and needs of small rural retailers: implications for extension program support
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
3. Building success of food hubs through understanding of the cooperative experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author) and Severson, Roberta M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
4. Designing educational farm tours to improve consumer trust in modern agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ferris, Theodore A. (author), Smith, Julia M. (author), Dunckel, Mary A. (author), Cullens, Faith (author), and Kuschel, Ashley (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11358
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 7 pages., Article #: v58-1iw3, via online journal., Breakfast on the Farm educational farm tours were introduced in Michigan in 2009 to improve consumer knowledge about, impressions of, and trust in modern food production. Over 89,000 participants have attended events on 40 commercial dairy, beef, crop, and fruit farms. This article addresses organization and funding of the events and some of their general impacts. Volunteers staff stations on topics such as animal care, food safety, nutrition, and water quality. Surveys indicate that attendees' impressions of and trust in farmers and food production improve and that product purchases increase. Events patterned after Michigan's model have occurred in several states and may be implemented elsewhere for similar purposes.
5. Education needs of Michigan farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Suvedi, Murari (author), Jeong, Eunseong (author), and Coombs, John (author)
- Format:
- Journal article
- Publication Date:
- 2010-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36010
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 48(3) : 3RIB7
- Notes:
- Via online. 11 pages.
6. Effective communication of 4-H program essentials to 4-H families
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lewis, Kendra M. (author), Borba, John (author), Hill, Russell D. (author), and Miller, JoLynn C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10613
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #: 3TOT5, via online journal., Youths and parents in the California 4-H program have reported issues with communication and challenges in understanding the program. As a result, we developed a family handbook and other supporting documents to help youths and parents navigate the California 4-H program. This article addresses the development, dissemination, and reach of the handbook. Additionally, the article discusses future directions and implications for other Extension programs.
7. Improving Agricultural Profitability Through an Income Opportunities for Rural Areas Program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kiernan, Nancy Ellen (author) and Hancharick, Amber Lockawich (author)
- Format:
- Online article
- Publication Date:
- 2008-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28899
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 46, No. 5
8. It's worth the effort : understanding our clients
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fletcher, Roger L. (author), Meadowbrook, Ann (author), and Meadowbrook: Assistant to the Director, Western Rural Development Center, Oregon State University - Corvallis; Fletcher: Extension Staff Chair, Marion County Office, Oregon State University Extension Service - Salem
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03362
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 26 (Fall 1988) : 18-19
- Notes:
- James F. Evans Collection
9. Social marketing–enhanced home energy education encourages adoption of energy-saving practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caldwell, Kathryn A. (author), Vaughn, Leigh Ann (author), Harrod, Elisabeth (author), and Harrod, Jon (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10992
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(5)
- Notes:
- 10 pages., Article # 5RIB3, via online journal., We developed a program centered on a social marketing–enhanced home energy education visit to encourage homeowner adoption of specific energy conservation measures. We randomly assigned 170 homeowners to an experimental condition that included energy education before an energy audit or a control condition that included only an energy audit. Participants in the experimental condition adopted more no-cost and low-cost one-time energy conservation changes, such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home energy renovations or other costly changes, such as replacing inefficient appliances. We discuss implications of this experiment for enhancing effectiveness of Extension-based energy education programs.
10. Ten tools for creating attention-getting social media messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Neill, Barbara (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10452
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(2)
- Notes:
- 6 pages, article 2TOT7, via online journal, It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in social media content.