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Ten tools for creating attention-getting social media messages

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
O'Neill, Barbara (main author)
Format:
Online journal article
Publication Date:
2019-04
URL:
https://joe.org/joe/2019april/tt7.php
Published:
USA: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience, communication methods, extension programs, image, marketing, social media, Twitter, social networking, online communication, graphic design
Notes:
6 pages, article 2TOT7, via online journal, It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in social media content.