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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term advertising Subject Term advertising claims Journal Title Environmental Communication

    1. It's easy being green: the effects of argument and imagery on consumer responses to green product packaging

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spack, Justine A. (author), Board, Virginia E. (author), Crighton, Lindsay M. (author), Kostka, Philip M. (author), and Ivory, James D. (author)
    Format:
    Journal article
    Publication Date:
    2012-08-03
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08574
    Journal Title:
    Environmental Communication
    Journal Title Details:
    6 (4): 441-458

    2. It's not easy being green … or is it? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baum, Lauren M. (author)
    Format:
    Journal article
    Publication Date:
    2012-10-03
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08573
    Journal Title:
    Environmental Communication
    Journal Title Details:
    6 (4): 423-440