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It's not easy being green … or is it? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baum, Lauren M. (main author)
Format:
Journal article
Publication Date:
2012-10-03
Published:
International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, content analysis, corporate attitudes, environmental communication, marketing, sustainability, magazines, advertising claims, framing, stakeholders, United Kingdom (United Kingdom of Great Britain and Northern Ireland (UK)(Europe), USA (United States of America; North America), corporate responsibility, greewashing