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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Format Commentary Subject Term consulting communicators

    2. Trends that I hope are only "trendy"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whiting, Larry R. (author)
    Format:
    Commentary
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21142
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    86(1) : 51-54
    Notes:
    Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.