« Previous | of | Next »

Trends that I hope are only "trendy"

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Whiting, Larry R. (main author)
Format:
Commentary
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication units, communicator effectiveness, consulting communicators, educators, finance, information issues, information services, professional development, roles, trends, universities
Notes:
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.