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42. Rural broadband will be a game-changer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wareham, Jared (author)
- Format:
- Magazine article
- Publication Date:
- 2022-01-01
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13011
- Notes:
- 1 page, article located on page 40 of digital edition.
43. Supporting advisory services for smart farming: digitalising extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cline, Tiane (author)
- Format:
- Article
- Publication Date:
- 2019
- Published:
- Ethiopia: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11609
- Journal Title:
- Spore
- Journal Title Details:
- 194 : 18-22
- Notes:
- 5 pages., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
44. The evolution of agrimarketing: seven trends for 2020 and beyond
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
- Notes:
- 21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
45. The experience of consensus: Video as an effective medium to communicate scientific agreement on climate change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Goldberg, Matthew H. (author), Van der Linden, Sander (author), Ballew, Matthew T. (author), Rosenthal, Seth A. (author), Gustafson, Abel (author), Leiserowitz, Anthony (author), and Yale University University of Cambridge
- Format:
- Online journal article
- Publication Date:
- 2019-10-01
- Published:
- United States: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11064
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(5) : 659-673
- Notes:
- 14 pages, via online journal, Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.
46. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58 : 19-22
- Notes:
- Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
47. Transition towards sustainability in agriculture and food systems: Role of information and communication technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- El Bilali, Hamid (author), Allahyari, Mohammad Sadegh (author), and University of Natural Resources and Life Sciences (BOKU), Austria Islamic Azad University, Iran University of Gastronomic Sciences, Italy China Agricultural University
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- China: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11217
- Journal Title:
- Information Processing in Agriculture
- Journal Title Details:
- 5(4) : 456-464
- Notes:
- 9 pages, via online journal, Food sustainability transitions refer to transformation processes necessary to move towards sustainable food systems. Digitization is one of the most important ongoing transformation processes in global agriculture and food chains. The review paper explores the contribution of information and communication technologies (ICTs) to transition towards sustainability along the food chain (production, processing, distribution, consumption). A particular attention is devoted to precision agriculture as a food production model that integrates many ICTs. ICTs can contribute to agro-food sustainability transition by increasing resource productivity, reducing inefficiencies, decreasing management costs, and improving food chain coordination. The paper also explores some drawbacks of ICTs as well as the factors limiting their uptake in agriculture.
48. Use of information and communication technologies by Vietnamese smallholders: Implications for extension strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hoang, Hung Gia (author)
- Format:
- Journal article
- Publication Date:
- 2021-02-18
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12212
- Journal Title:
- Information Development
- Journal Title Details:
- Vol.37(2)
- Notes:
- 9 pages., In order to facilitate the adoption of Information and Communication Technology (ICT) for accessing agricultural information by smallholders, it is critical to understand their perspectives on the use of ICT. However, few empirical studies have considered how smallholders utilise ICT in Central Vietnam. This research investigates the Central Vietnamese smallholders’ views on the extent of use of ICT for accessing agricultural information. A sample size of 250 smallholders was randomly selected from a total of 687 smallholders in Trieu Phong district, Central Vietnam. A two-section questionnaire was used to gather data. Descriptive and inferential statistics were used to analyse the data. The smallholders used mobile phones, TV and radio networks/broadcasts as the common ICT tools, and these were also effective ICT tools for accessing agricultural information. Lack of knowledge and skills for using applications on mobile phones were the main challenge to the smallholders’ use of ICT. A statistically significant relationship, existing between the extent of mobile phone use and the smallholders’ age (χ = 10.04, p = 0.040), gender (χ = 5.99, p = 0.014) and the type of households (χ = 6.84, p = 0.033), was found. Similarly, there was a statistically significant relationship existing between the extent of radio network/broadcast use and the smallholders’ age (χ = 9.58, p = 0.048) and gender (χ = 4.83, p = 0.028).
49. With record crop, pistachio group launches massive ad campaign
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-25
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
- Journal Title:
- Packer
- Notes:
- Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
50. ‘You can't eat data’?: Moving beyond the misconfigured innovations of smart farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fraser, Alistair (author)
- Format:
- Journal Article
- Publication Date:
- 2021-06-17
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12812
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- Volume 91, Pages 200 - 207
- Notes:
- 8pgs, This paper presents a critical examination of smart farming. I follow other critical analyses in recognizing the centrality of innovation processes in generating smart farming products, services, arrangements, and problematic outcomes. I subsequently use insights from critical human geography scholarship on the significance of understanding topological transformations to move beyond interpretations that identify only a narrow range of smart farming problems, such as a lack of coordination or limited uptake by farmers. Instead, I examine a broader set of challenges produced by smart farming developments. The overriding concern, I argue, is that smart farming unfolds via the production of numerous ‘misconfigured innovations.’ Using insights from literature on responsible research and innovation I then probe the stakes of looking beyond the misconfigured innovations of smart farming and discuss how new technologies might come to play a role in producing emancipatory smart farming. I pay attention to research on the ‘internet of people,’ which paints a stark new picture of social life generally, and in particular how rural life might be computed and calculated according to new conceptualizations of sociality and spatiality.