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The experience of consensus: Video as an effective medium to communicate scientific agreement on climate change

Agricultural Communications Documentation Center (ACDC)
Goldberg, Matthew H. (main author), Van der Linden, Sander (author), Ballew, Matthew T. (author), Rosenthal, Seth A. (author), Gustafson, Abel (author), Leiserowitz, Anthony (author), Yale University University of Cambridge
Online journal article
Publication Date:
United States: SAGE Journals
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, perceptions, public attitudes, public information, research, scientific communication, scientists, surveys, video, digital, beliefs, consensus, global warming, climate change, videography, text, video versus text, gateway belief model, descriptive norms
14 pages, via online journal, Research on the gateway belief model indicates that communicating the scientific consensus on global warming acts as a “gateway” to other beliefs and support for action. We test whether a video conveying the scientific consensus on global warming is more effective than a text transcript with the same information. Results show that the video was significantly more effective than the transcript in increasing people’s perception of scientific agreement. Structural equation models indicate indirect increases in the beliefs that global warming is happening and is human-caused, and in worry about global warming, which in turn predict increased global warming issue priority.