Search

    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term dairy Subject Term drink Within Last x Years within 25 Years

    2. Advertising, structural change, and U.S. non-alcoholic beverage demand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
    Format:
    Conference paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10310
    Notes:
    Selected paper presented to the American Agricultural Economics Association conference, Salt Lake City, Utah, USA. August 2-5, 1998

    4. Are millennials more green? A consumer vs. citizen analysis of dairy product preferences in Canada

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boaitey, Albert (author) and Goddard, Ellen (author)
    Format:
    Poster
    Publication Date:
    2017-07-30
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09408
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017.

    5. Bloggers beware: corporate image can soar or plummet in blogosphere

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    6. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(2) : 251-269
    Notes:
    20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

    8. Consumers' purchase intention toward safety labeled dairy products in the Black Sea Region of Turkey

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bozoglu, Mehmet (author), Huang, Chung L. (author), Florkowski, Wojciech J. (author), and Kilic Topuz, Bakiye (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Turkey
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06415
    Journal Title:
    Journal of Agricultural Sciences
    Journal Title Details:
    20(4) : 434-445

    10. Do firms price and advertise to maximize profits? Evidence from U.S. food industries

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2016-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.