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92. Communication to public is challenge and opportunity for ag
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Ron (author)
- Format:
- News article
- Publication Date:
- 2018-11-26
- Published:
- USA: Prairie Farmer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10134
- Notes:
- via online news article
93. Community media and translocalism in Latin America: cultural production at a Mexican community radio station
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hayes, Joy Elizabeth (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Mexico
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09651
- Journal Title:
- Media, Culture and Society
- Journal Title Details:
- 40(2) : 267-284
- Notes:
- Case study of an internationally-finded campesino radio station and cultural negotiation in which local interests engage with - and transform - donor-funded content aimed at the local community.
94. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
95. Comparison of presentation method effectiveness for dissemination of pesticide-free turfgrass management information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Henderson, Jason J. (author), Wallace, Victoria H. (author), and University of Georgia University of Connecticut Department of Extension, University of Connecticut
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10327
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 536-542
- Notes:
- 7 pages., Via online journal., This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.
96. Consciously pursued joint action: agricultural and food value chains as clubs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleming, Euan (author), Griffith, Garry (author), Mounter, Stuart (author), and Baker, Derek (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11107
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(2) : 166-177
- Notes:
- Available online at www.centmapress.org, Authors examine ways in which club theory can help provide an alternative approach to recognizing and overcoming market failure in agricultural and food value chains.
97. Constraints to the utilisation of conservation agriculture in Africa as perceived by agricultural extension service providers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide CSIRO Agriculture
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 73: 331-340
- Notes:
- 10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.
98. Consumer Trends in the Food and beverage Industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morning Consult
- Format:
- Report
- Publication Date:
- 2018
- Published:
- United States: Morning Consult
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11054
- Notes:
- 31 pages, via website
99. Consumer acceptance of innovations in food: a survey among Polish consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
- Journal Title:
- Journal of Consumer Behaviour
- Journal Title Details:
- 17: 253– 267
- Notes:
- 15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.
100. Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grunert, K.G. (author), Sonntag, W.I. (author), Glanz-Chanos, V. (author), and Forum, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-03
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10150
- Journal Title:
- Meat Science
- Journal Title Details:
- 137 : 123-129
- Notes:
- 7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.