Comparison of presentation method effectiveness for dissemination of pesticide-free turfgrass management information

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Julie H. (author), Henderson, Jason J. (author), Wallace, Victoria H. (author), and University of Georgia University of Connecticut Department of Extension, University of Connecticut
    Format:
    Journal article
    Publication Date:
    2018-08
    URL:
    https://journals.ashs.org/horttech/view/journals/horttech/28/4/article-p536.xml
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10327
    Journal Title:
    HortTechnology
    Journal Title Details:
    28(4) : 536-542
    Subject Term:
    audience analysis, communication methods, Connecticut, USA, demonstrations, environmental education, environmental policy, evaluation, extension programs, field days, group teaching, information dissemination, knowledge level, meetings, message content, pesticides, presentation, schools, surveys, teaching methods, urban areas, discussion groups, and workshops
    Notes:
    7 pages., Via online journal., This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.

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