Via online. 2 pages., How an extension team uses animated "climate dog" characters to show farmers how Victoria's four main climate drivers work to "round up" or scatter storm clouds over the state.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
Via online issue. 1 page., Includes link to what is cited as an excellent example of an ag business podcast on the "DuPont Weed Wrecking Crew" web site. Http://www.weedwreckingcrew.com/broadleaf.html, "Broadleaf Weed Report."
Bentley, Jeffery (author), Boa, Eric (author), and Salm, Mundie (author)
Format:
Report
Publication Date:
2016
Published:
International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08500
Notes:
ACDC holds citation information, introduction, contents page and the first three stories., Features workshop organized by Access Agriculture, Nairobi. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19732
Notes:
Pages 149-160 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02666
Notes:
3 copies, James F. Evans Collection. Burton Swanson Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 38 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23639
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 19 pages., Examines what Fourth Generation wireless broadband technology (e.g., for blogging, live television broadcasting, Web publication) may mean to newspapers in small communities. "The small-city newspaper must realize its own historical advantages in terms of depth reporting and its position as the community touchstone."
Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
12 pages., Purpose
Pervasive use of poor quality seed remains an important reason for low yields throughout the developing world. We explore ways to increase the quality of the local stock of seed tubers among a sample of Ugandan potato farmers.
Design/methodology/approach: Using videos, we provide agricultural extension information on (i) how to select the best seed tubers and (ii) how to properly handle and store seed tubers until the next planting season. The relative effectiveness of the information interventions is tested using an individually randomized controlled trial where we model spillovers using a randomization-based framework for estimating causal effects under interference between units.
Findings: Especially the video on seed selection translated into increased awareness and adoption of recommended practices, increased probability of using improved inputs, as well as higher consumption.
Practical implications: Interventions aimed at improving seed quality are important in the absence of access to high-quality seed. Video messages are becoming increasingly useful as a complementary tool in agricultural extension.
Theoretical implications: Randomization-based inference can be used to take into account spillover effects in the analysis rather than the design phase of an experiment.
Originality/value: This is the first study to address seed quality of potato tubers in a real-world setting using videos.
Kadiyala, Suneetha (author), Morgan, Emily H. (author), Cyriac, Shruthi (author), Margolies, Amy (author), Roopnaraine, Terry (author), and Department of Population Health, Faculty of Epidemiology and Population Health, London School of Hygiene and Tropical Medicine, London, United Kingdom
Leverhulme Centre for Integrative Research on Agriculture and Health (LCIRAH), London, United Kingdom
Division of Nutritional Sciences, Cornell University, Ithaca, New York, United States of America
St. Johns Research Institute, Bengaluru, Karnataka, India
Department of International Health, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Maryland, United States of America
Independent consultant, Brasilia, DF, Brazil
Format:
Journal article
Publication Date:
2016-10-13
Published:
India: Public Library of Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08245
Alumbaugh, Joann (author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), and Rattliff, Robert (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28778
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
Notes:
Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27595
Notes:
Capital Press newspaper via Food Safety Network. 2 page., Describes a documentary, Cornucopia's Challenge, that traces several crops from seed to market.
Smith, J.A. (author / Ohio State University Extension) and Saddam, A.M. (author / Ohio State University Extension)
Format:
Conference paper
Publication Date:
1998-06-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09073
Notes:
1998 National Extension Technology Conference. June 14-17, 1998 . St. Louis, MO. 4 p. http://outreach.missouri.edu/netc98/manuscripts/agent_inservice.html
AgriMarketing Update via online issue of Entrepreneur. 5 pages., Describes a college student contest involving video clips related to livestock production.
21 pages, This article reconsiders the concept of `alternative media', and describes a set of alternative media projects produced over six years in and around migrant farm worker camps in southern California. The media projects described here (small-format videos within marginalized labor communities), challenge assumptions about `alternative media' on three levels - as a theoretical concept, as media practice and as a political project. The article argues the need to attend to the complex spatial and institutional contexts that inflect and complicate any local alternative media project. This examination of how the lived spaces of the migrant camps are both avowed and effaced by local residents and contractors underscores the tortured logic of the region. The study reveals not just how the landed status quo organizes workers lives as parts of its `scenic' landscape. It also describes how indigenous `Mixteco' labor organizers simultaneously work to exploit and resist the same conditions. Occupying semi-public contact-zones and no-man's lands (legally ambiguous spaces), provides migrants with a material beach-head from which to claim other rights that have more legal teeth (including fair labor, health and safety, and civil rights laws). Compared to the conventional video forms the producers/researchers set out to produce, these practices suggested that migrants' unauthorized occupation of space is a consequential form of `alternative media' in its own right; a transnational community response to policies of globalization and `free-trade'.
15 pages., Securing the adoption of scalable agro-educational information and communication technology (ICT) solutions by farmers remains one of the international development community’s most elusive goals – in part due to two key gaps in the data: (1) limited comparisons of competing knowledge-delivery methods, and (2) few to no follow-ups on long-term knowledge retention and solution adoption. Addressing both of these gaps, this follow-up study measures farmer knowledge retention and solution adoption two years after being trained on an improved postharvest bean storage method in northern Mozambique. The results found animated-video knowledge delivery at least as effective as a traditional extension approach for knowledge retention (97.9%) and solution adoption (89%). As animated video can more cost-effectively reach the widest – even geographically isolated – populations, it readily complements extension services and international development community efforts to secure knowledge transfer and recipient buy-in for innovations. Implications and future research for adult learning are also discussed.
Lehtola, Carol (author), Miller, Greg (author), and Miller: Department of Agricultural Education and Studies, Iowa State University; Lehtola: Institute of Agricultural Medicine, University of Iowa
Format:
Journal article
Publication Date:
1994-06
Published:
USA: National Association of College and Teachers of Agriculture, Urbana, IL
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07860
distance education, James F. Evans Collection, Distance education is being utilized more often by colleges of agriculture to meet the educational needs of a more diverse clientele. The college of Agriculture at Iowa State University utilizes a variety of communications media to deliver distance education programming, but relies most heavily on videotapes. In this article, the authors synthesize research related to effective teaching through one-way instructional television, and test two hypotheses derived from this research. The instructional manipulation is described, and its influence on achievement across four cognitive levels in addition to learner satisfaction are tested.
Baker, Matt (author), Roediger, Roger (author), and Baker: Graduate Associate, Department of Agricultural Education, The Ohio State University, Columbus, OH; Roediger: Director, Ohio Agricultural Education Curriculum Materials Service, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1988-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05367
King, James W. (author), Rockwell, S. Kay (author), Tate, Thomas G. (author), and Rockwell: Extension Evaluation Specialist, University of Nebraska, Lincoln; Tate: Extension Program Analysis Officer, U.S. Department of Agriculture; King: Extension Specialist, Special Project, University of Nebraska, Lincoln
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03967
King, James W. (author), Rockwell, S. Kay (author), Tate, Thomas G. (author), and Rockwell: Evaluation Specialist, Cooperative Extension Service, University of Nebraska, Lincoln, NE; King: Extension Specialist, Cooperative Extension Service, University of Nebraska, Lincoln, NE; Tate: Program Analysis Officer, Extension Service, U.S. Department of Agriculture
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04141
9 pages, Effective delivery of continuing education programs can improve their impact. Using the first of four two-week modules of a professional short course, we tested outcomes of a flipped classroom approach, comparing professional foresters’ completion rates, preference for, and perceived value of pre-module content delivered via video and reading. Participants in the National Advanced Silviculture Program self-reported significantly higher pre-module completion rates, preference for, and perceived value of video over reading. This simple study suggests the potential for video to serve as an accessible and preferred format for delivery of key content to supplement an in-person continuing education program.
Kendall, Patricia (author / Colorado State University), Chipman, H. (author / South Dakota State College, Agricultural Extension Service), Auld, G. (author / Colorado State University), and Slater, M. (author / Colorado State University)
Format:
Journal article
Publication Date:
1996-05
Published:
USA: Society for Nutrition Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09185
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08812
Notes:
Pages 95-116 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
Gibson, Terry (author / University of Wisconsin) and University of Wisconsin
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08049
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 145-150.
Van Mele, Paul (author), Harun-Ar-Rashid (author), Zakaria, A.K.M. (author), Nasrin, Rina (author), Chakroborty, Basanti (author), Haque, Md. Mojaherul (author), and Rodgers, Josephine (author)
Format:
Book chapter
Publication Date:
2005
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24694
Notes:
Pages 49-60 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23349
Notes:
5 pages., Describes regulations concerning the Broadcast Media and Technology Center, Office of Communications, USDA. Covers aspects such as ownership of materials, tape duplication, letters of agreement, use of the private sector, planning of information materials and field office video materials.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23347
Notes:
From SourceWatch, a project of the Center for Media and Democracy. 3 pages., Brief description of the BMTC, including information services provided, budget and staffing.
Via online issue. 4 pages., Author explains how she used listening and observation in producing a video documentary, "At highest risk: material health care in the high Peruvian Andes."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07700
Notes:
Full dissertation available online at:
http://ufdc.ufl.edu/UFE0049760/00001, Executive summary of doctoral dissertation, Department of Agricultural Education and Communication, University of Florida, Gainesville. 5 pages.
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
