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    1. "Dirty laundry" college tour aims at creating cotton loyalty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robb, Brad (author)
    Format:
    Journal article
    Publication Date:
    2007-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26952
    Journal Title:
    Southeast Farm Press
    Journal Title Details:
    34 : 70 (Supplement)
    Notes:
    Describes a mobile marketing event called "Cotton's Dirty Laundry Tour" sponsored by Cotton Inc.

    6. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    7. Making the most of trade shows

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fox, David (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18383
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 28-29
    Notes:
    Describes use of a trade show theme, "Accelerate performance," to promote an inoculant for soybeans and other legumes. Featured a contest that allowed farmers at the show to "experience the thrills and chills of being a professional race car driver by racing against each other via a stockcar simulator."

    8. Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malaga, Jaime E. (author), Xu, Bin (author), and Martinez-Mejia, Pablo (author)
    Format:
    Journal article
    Publication Date:
    2011-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00236
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    43(03) : 433-442

    9. Meeting the challenge of business: an explosive case history

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1953-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."