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    Start Over Subject Term selling Subject Term marketing communication

    1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    3. Advertising agency constructively criticises farm paper soliciting methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-04-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24868
    Notes:
    Special Bulletin No. 19. 1 page., "Hammering the other fellow gets no where and sometimes imperils the account."

    4. Advertising and the American farmer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jardine, W.M. (author / President, Kansas State Agricultural College)
    Format:
    Speech
    Publication Date:
    1922-07-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."

    8. Both sides of the question

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simpson, Roy B. (author / President, Simpson Advertising Company, St. Louis, Missouri) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-10-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24912
    Notes:
    Special Bulletin No. 94. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 4 pages.