National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
Notes:
7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23589
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 27 pages., Research determined the majority of farmers are not using the Iowa State Agriculture Extension website. They reportedly rely on, trust, and spend most of their free time reading farm publications, watching television shows and listening to radio programs about farming, talking to other farmers, and attending seminars or training sessions.
