Staking value, lifting tides: business insights session

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    URL:
    http://www.nafb.com/nafbfiles/stakingvalue.htm
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
    Subject Term:
    advertising, attitudes, campaigns, media effectiveness, media selection, radio, radio stations, rural broadcasting, rural broadcasts, sales methods, sales promotion, selling, trends, web sites, and marketing communication
    Notes:
    7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.

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