TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23682
Notes:
California Studies in Food and Culture. 457 pages., Nutritionist examines "what I see as a central contradiction between nutrition theory and practice."
Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., genetic engineering) and wording to avoid (e.g., biotechnology) in communicating negatively about biotech foods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24348
Notes:
162 pages., Focuses on the language being used by politicians, scientists, journalists and companies regarding genetic modification of plants. Examines "how language shapes, and can be used to manipulate, our opinions."
