- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lord, John B. (author), Eastlack, Joseph O., Jr. (author), and Stanton, John L., Jr. (author)
- Format:
- Journal article
- Publication Date:
- 1987-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21552
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 27(2) : 9-15
- Subject Term:
- advertising, appeals (message), food, health education, health information, journals, message content, and persuasion
