Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19061
Notes:
Pages 306-329 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
International: Dag Hammarskjold Foundation, Uppsala, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35900
Notes:
123 pages., Dag Hammarskjold Applied Communication Workshop on the Function of Film as an Educational Medium in Development Work, Uppsala, Sweden, October 7-18, 1974.
Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.
President's column includes at note: "There are new mediums through which we may serve - the radio and the motion picture. We need to give these more serious attention than we have given them thus far - particularly, the radio. The effective use of both of these, however, needs consideration."
McKay, Gerald R. (author / Professor and Extension Visual Education Specialist, Agricultural Extension Service, University of Minnesota) and Professor and Extension Visual Education Specialist, Agricultural Extension Service, University of Minnesota
Format:
Guide
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04902
Notes:
James F. Evans Collection, St. Paul, MN : University of Minnesota, Agricultural Extension Service, 19- . 52 p., A self-instruction programmed unit designed to help one do a better job making color slides using 35mm camera for one's educational work.
