Get the facts, not the chicken: how to use an instructional film

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witt, Gary A. (author)
    Format:
    Journal article
    Publication Date:
    1980-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17529
    Journal Title:
    Media and Methods
    Journal Title Details:
    17(4) : 26-28
    Subject Term:
    communication barriers, development communication, educational films, educational media video, film production, group teaching, health education, teaching methods, water quality, and instruction methods
    Notes:
    Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.

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