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    32. Just how readable are farm publications?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
    Format:
    Journal article
    Publication Date:
    1980-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    15(11) : 104-106

    34. Learning in a writer's life

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Book chapter
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37326
    Notes:
    See C37280 for original, Page 47 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.

    35. Little stories of farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Larned, W. Livingston (author)
    Format:
    Journal article
    Publication Date:
    1916-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16893
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(8) : 20-22
    Notes:
    Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.

    36. Looking back: what's in the cover?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spangler, holly (author)
    Format:
    Journal article
    Publication Date:
    2016-12
    Published:
    USA: Penton Agriculture, St. Charles, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07631
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    188(12) : 28
    Notes:
    In the 175th anniversary issue of Prairie Farmer, this feature examines changes in the masthead from the 1850s to the 1990s.

    39. Never put these 5 things in your copy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, Debra (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Agricultural Communicators Network, LaGrange, Georgia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11349
    Journal Title:
    AAEA ByLine
    Notes:
    Online via e-newsletter of February 19, 2020. 4 pages., Author identifies five common pitfalls among writers, especially young writers.