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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Larned, W. Livingston (author)
Format:
Journal article
Publication Date:
1916-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16893
Journal Title:
Agricultural Advertising
Journal Title Details:
28(8) : 20-22
Subject Term:
advertising , animal health , campaigns , credibility (sources) , farm journals , illustrations , writing styles , swine , and diseases
Notes:
Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.
