Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-10-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24892
Notes:
Special Bulletin No. 69. 3 pages., Reports 1923 lineage data from 50 farm papers and 28 magazines. Chart shows advertising lineage for each of 24 leading sources of farm paper advertising. These categories provided advertising revenue that totaled $12,070,000. Pie charts also show farm paper space as a share of total advertising in 9 categories (e.g., passenger cars, building materials).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
Notes:
Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.
