Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
Russell, Mark (author) and Morris, Pamala (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27986
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 11 pages.
Kerry J. Byrnes Collection, In-Service Training Institute Peradeniya, Sri Lanka 19 pages., This study reports the findings of a followup study of 20 of the 33 participants to the Fertilizer Marketing Course, held May 31 to June 10th at the In-Service Training Institute, Peradeniya, Sri Lanka. A primary objective of the course was to train the participants so that they, in turn, could develop training courses and materials for other fertilizer marketing personnel and farmers.
Floyd, Penny (author), Maskey, Rabi (author), and Trompf, Jason (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13499
Notes:
6 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
23 pages., via online journal., This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first intervention in 2012, 1% Low-Fat Milk Has Perks!, was a multilevel intervention implemented in the Oklahoma City media market (OKCMM), which covers most of the western portion of the state of Oklahoma. The program evaluation was based on a quasi-experimental comparison-group design that compared milk sales in the OKCMM with the Tulsa media market (TMM) supplemented by a pre- and post-intervention telephone survey of Supplemental Nutrition Assistance Program recipients. The program evaluation revealed that 1% milk sales significantly increased 15% from before to after the intervention ended in the OKCMM compared to a smaller increase in the TMM. In 2014, the second intervention, Choose 1% Milk: A Healthy Family Choice, was implemented statewide using three experimental conditions. The intervention resulted in a 42.9% statewide increase in 1% milk sales from before to after the intervention ended. In this article, we describe the use of the marketing mix in the planning, implementation, and summative evaluation of both interventions, including strategic decisions that provide insight into efforts to influence behavior at the population level.
INTERPAKS, Reports the summary and recommendations of a document published by the Economic Commission for Africa under E/CN.14/AGRIP/10.A. Makes a comparative analysis of agricultural extension organization and administration in Ethiopia, Malawi, Somalia, Tanzania, Uganda, and Zambia.
Engel, Paul (author), Kaimowitz, David (author), Snyder, Monteze (author), and Research fellow, ISNAR; Assistant Professor of Political Science, University of Florida, Tallahassee, FL; Assistant Professor of Extension, Wageningen Agricultural University, The Netherlands
Format:
Book chapter
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04781
Notes:
In: Kaimowitz, David. ed. Making the link : agricultural research and technology transfer in developing countries. Boulder, CO : Westview Press, 1990. p. 227-269
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19048
Notes:
Paper, Master of Education, Pennsylvania State University, University Park. Page 45 in Jasper S. Lee and Ruby D.Rankin (eds.), Summary of research in extension, 1988-89, Volume 4. College of Agriculture and Home Economics, Mississippi State University, Cost analysis of the PENmail system for communication within Penn State Cooperative Extension. The system "has proved to be cost-effective and, in fact, avoiding costs of $240,202 annually."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05415
Notes:
; see also B05411, Theodore Hutchcroft Collection, San Jose, Costa Rica: Interamerican Institute of Agricultural Sciences of the OAS, 1968. 125 p. (Miscellaneous Series no. 54)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13544
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
6 pages., Via online journal., This study examines the impact of a residential horticultural career academy, Camp Tomorrow’s Undergraduates Realizing the Future (TURF), conducted from 2010 to 2016 at Oklahoma State University (OSU) in Stillwater, OK. Each year, up to 25 Oklahoma high school students were engaged in 2 weeks of hands-on activities representing a variety of horticulture-related careers. Instructors for Camp TURF included OSU faculty, staff, and graduate students from the Department of Horticulture and Landscape Architecture, related OSU departments, and horticulture and landscape architecture industry professionals. The Oklahoma State Regents for Higher Education sponsored this career academy, which was geared toward potential first-generation college students, and helped to expose students to the university atmosphere as well as expand their knowledge of science- and math-related career fields. Pre- and postassessments given at Camp TURF show significant changes in college readiness and familiarity with horticulture careers, but did not necessarily increase interest in particular horticulture and landscape architecture careers. Upon following up with academy graduates, we learned that the academy has been a positive experience for numerous attendees, with 76.6% going on to higher education and two students majoring in horticulture and landscape architecture-related areas.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-07-01
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11751
Notes:
Food Marketing Institute, Arlington, Virginia. 3 pages., Author notes increases in online food shopping during the COVID-19 pandemic, adding that it brings higher consumer expectations for transparency, compared with in-store shopping. Summarizes results of a mid-March national consumer survey. The report found that 69% of omnichannel shoppers - those who buy both online and in-store - want more information about a product when shopping online compared to in phsical tores.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07820
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 147-153.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07853
Notes:
James F. Evans Collection, Mimeographed, 1994. 1 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Radhakrishna, Rama (author / Pennsylvania State Univeristy), Verma, Satish (author / Pennsylvania State Univeristy), and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20297
Notes:
Burton Swanson Collection, Section I; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
Johnson, Evelyn S. (author / Mississippi State University, Mississippi State, MS 39762)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07927
Notes:
abstracted from Ph.D. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 48
INTERPAKS, Examines the nature and extent of different extension services available to farmers in Punjab state (1974-5) as well as the impact of extension inputs on productivity in agriculture. The design of the study was multi-stage stratified random sampling with weights assigned to different items of extension input (mass media, visits by extension officers, visits to extension agencies, training). On the average, each farmer visited the extension agencies 5.8 times a year, was visited 9.42 times, only 22% of farmers received training, 28% purchased daily newspapers, 86% listened to radio programs for the rural population, and 68% visited the university. Production function analysis was conducted both with and without extension inputs. The regression coefficient of the extension input was found to be 0.18 which was significant at the 5% level.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06741
Notes:
Online via ProQuest Digital Dissertations. Master' thesis, Michigan State University. Publication No. AAT 1315988. Source: MAI 19/02, p. 197, Summer 1981. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00185
Notes:
AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 9pp. (Agricultural Communications Research Report No. 3)
Rice, Ronald E. (author) and Foote, Dennis R. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35837
Notes:
Pages 146-167 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
