Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
Notes:
Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.
Russell, Mark (author) and Morris, Pamala (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27986
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 11 pages.
Kerry J. Byrnes Collection, In-Service Training Institute Peradeniya, Sri Lanka 19 pages., This study reports the findings of a followup study of 20 of the 33 participants to the Fertilizer Marketing Course, held May 31 to June 10th at the In-Service Training Institute, Peradeniya, Sri Lanka. A primary objective of the course was to train the participants so that they, in turn, could develop training courses and materials for other fertilizer marketing personnel and farmers.
Floyd, Penny (author), Maskey, Rabi (author), and Trompf, Jason (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13499
Notes:
6 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
23 pages., via online journal., This article presents a case study of two effective interventions promoting 1% low-fat milk consumption. Developed after extensive formative research and use of the 4Ps marketing mix, the first intervention in 2012, 1% Low-Fat Milk Has Perks!, was a multilevel intervention implemented in the Oklahoma City media market (OKCMM), which covers most of the western portion of the state of Oklahoma. The program evaluation was based on a quasi-experimental comparison-group design that compared milk sales in the OKCMM with the Tulsa media market (TMM) supplemented by a pre- and post-intervention telephone survey of Supplemental Nutrition Assistance Program recipients. The program evaluation revealed that 1% milk sales significantly increased 15% from before to after the intervention ended in the OKCMM compared to a smaller increase in the TMM. In 2014, the second intervention, Choose 1% Milk: A Healthy Family Choice, was implemented statewide using three experimental conditions. The intervention resulted in a 42.9% statewide increase in 1% milk sales from before to after the intervention ended. In this article, we describe the use of the marketing mix in the planning, implementation, and summative evaluation of both interventions, including strategic decisions that provide insight into efforts to influence behavior at the population level.
INTERPAKS, Reports the summary and recommendations of a document published by the Economic Commission for Africa under E/CN.14/AGRIP/10.A. Makes a comparative analysis of agricultural extension organization and administration in Ethiopia, Malawi, Somalia, Tanzania, Uganda, and Zambia.
Engel, Paul (author), Kaimowitz, David (author), Snyder, Monteze (author), and Research fellow, ISNAR; Assistant Professor of Political Science, University of Florida, Tallahassee, FL; Assistant Professor of Extension, Wageningen Agricultural University, The Netherlands
Format:
Book chapter
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04781
Notes:
In: Kaimowitz, David. ed. Making the link : agricultural research and technology transfer in developing countries. Boulder, CO : Westview Press, 1990. p. 227-269
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19048
Notes:
Paper, Master of Education, Pennsylvania State University, University Park. Page 45 in Jasper S. Lee and Ruby D.Rankin (eds.), Summary of research in extension, 1988-89, Volume 4. College of Agriculture and Home Economics, Mississippi State University, Cost analysis of the PENmail system for communication within Penn State Cooperative Extension. The system "has proved to be cost-effective and, in fact, avoiding costs of $240,202 annually."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05415
Notes:
; see also B05411, Theodore Hutchcroft Collection, San Jose, Costa Rica: Interamerican Institute of Agricultural Sciences of the OAS, 1968. 125 p. (Miscellaneous Series no. 54)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13544
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
6 pages., Via online journal., This study examines the impact of a residential horticultural career academy, Camp Tomorrow’s Undergraduates Realizing the Future (TURF), conducted from 2010 to 2016 at Oklahoma State University (OSU) in Stillwater, OK. Each year, up to 25 Oklahoma high school students were engaged in 2 weeks of hands-on activities representing a variety of horticulture-related careers. Instructors for Camp TURF included OSU faculty, staff, and graduate students from the Department of Horticulture and Landscape Architecture, related OSU departments, and horticulture and landscape architecture industry professionals. The Oklahoma State Regents for Higher Education sponsored this career academy, which was geared toward potential first-generation college students, and helped to expose students to the university atmosphere as well as expand their knowledge of science- and math-related career fields. Pre- and postassessments given at Camp TURF show significant changes in college readiness and familiarity with horticulture careers, but did not necessarily increase interest in particular horticulture and landscape architecture careers. Upon following up with academy graduates, we learned that the academy has been a positive experience for numerous attendees, with 76.6% going on to higher education and two students majoring in horticulture and landscape architecture-related areas.
Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-07-01
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11751
Notes:
Food Marketing Institute, Arlington, Virginia. 3 pages., Author notes increases in online food shopping during the COVID-19 pandemic, adding that it brings higher consumer expectations for transparency, compared with in-store shopping. Summarizes results of a mid-March national consumer survey. The report found that 69% of omnichannel shoppers - those who buy both online and in-store - want more information about a product when shopping online compared to in phsical tores.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07820
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 147-153.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07853
Notes:
James F. Evans Collection, Mimeographed, 1994. 1 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Radhakrishna, Rama (author / Pennsylvania State Univeristy), Verma, Satish (author / Pennsylvania State Univeristy), and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20297
Notes:
Burton Swanson Collection, Section I; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
Johnson, Evelyn S. (author / Mississippi State University, Mississippi State, MS 39762)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07927
Notes:
abstracted from Ph.D. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 48
INTERPAKS, Examines the nature and extent of different extension services available to farmers in Punjab state (1974-5) as well as the impact of extension inputs on productivity in agriculture. The design of the study was multi-stage stratified random sampling with weights assigned to different items of extension input (mass media, visits by extension officers, visits to extension agencies, training). On the average, each farmer visited the extension agencies 5.8 times a year, was visited 9.42 times, only 22% of farmers received training, 28% purchased daily newspapers, 86% listened to radio programs for the rural population, and 68% visited the university. Production function analysis was conducted both with and without extension inputs. The regression coefficient of the extension input was found to be 0.18 which was significant at the 5% level.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06741
Notes:
Online via ProQuest Digital Dissertations. Master' thesis, Michigan State University. Publication No. AAT 1315988. Source: MAI 19/02, p. 197, Summer 1981. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00185
Notes:
AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 9pp. (Agricultural Communications Research Report No. 3)
Rice, Ronald E. (author) and Foote, Dennis R. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35837
Notes:
Pages 146-167 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1 Document Number: D01286
Notes:
Kerry J. Byrnes Collection, United States Agency for International Development. A.I.D. evaluation special study, no. 67. 43 pages., A.I.D.'s experience with farming systems research and extension (FSR/E) has been mixed. FSR/E projects have provided opportunities for developing country professionals to acquire training and field experience in this new approach to research. However, most projects have bot had the impact on technology development and transfer or institutionalization of FSR/E as had been assumed in project designs. This report, based on a case study review of evaluations of 12 A.I.D.-funded projects, synthesizes the Agency's experience with FSR/E from the mid-1970's to the mid-1980's and assesses the impact of these projects on agricultural development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07897
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 16 pages.
Howell, J. (author / Overseas Development Institute, London, UK) and Overseas Development Institute, London, UK
Format:
Conference paper
Publication Date:
1986
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 62 Document Number: C01980
Notes:
In: Jones, G.E., ed. Investing in rural extension : strategies and goals. New York : Elsevier Applied Science Publisher, 1986. p. 213-217. (Paper presented at an international conference held at the University of Reading in September 1985)
Goss, G.W. (author / Director, Agricultural Communications, Pennsylvania State University)
Format:
Report
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10717
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 15 pages., Report about the author's approach to leadership of an agricultural communications unit in a land grant university. Includes resources about workload, prioritization, and evaluation of personnel and programming.
Bowen, Blannie E. (author), Cooper, Barbara E. (author), and Cooper: Free Lance Editor, Lafayette, IN; Bowen: Rumberger Professor of Agriculture, Pennsylvania State University
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03969
private sector, INTERPAKS, A common strategy for agricultural and rural development in the third world is the operation of a government-run agricultural extension service devoted to augmenting small holder productivity. Numerous evaluations of such services, however, have concluded that they are ineffective. This paper examines an alternative strategy -- the provision of agricultural extension services by capitalist enterprise. It presents a case study of the privatization of extension services in Papua New Guinea and discusses the implications. This paper concludes that private agencies have the ability to boost agricultural production, but are unlikely to achieve broader objectives of contemporary rural development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12381
Notes:
Francis C. Byrnes Collection, Pages 115-134 in Food and Agriculture Organization, Report of the global consultation on agricultural extension, FAO/United Nations, Rome, Italy. 217 p.
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19935
Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
Byrnes, Kerry J. (author), Claar, John B. (author), Grant,Ulysses J (author), Sussman, Jean (author), and Waugh, Robert K. (author)
Format:
Special Report
Publication Date:
1987-03
Published:
Panama
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01247
Notes:
Kerry J. Byrnes Collection, Ronco Consulting Corporation, Washington, DC 77 pages, This is a formative evaluation of the Agricultural Technology Development and Agricultural Technology Transfer projects, and an assessment of public sector participation in the generation and transfer of agricultural technology in Panama.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04635
Notes:
Table of Contents and Summary, James F. Evans Collection; Cited Reference, Melbourne, Australia: School of Agriculture and Forestry, University of Melbourne
Alonge, Adewale J. (author / Department of Agricultural Education and Studies, Iowa State University, Ames, IA 50011)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07940
Notes:
abstracted from Ph.D. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 114
Allen, Philip Bryan (author / Purdue University, West Lafayette, IN)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07924
Notes:
abstracted from M.S. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 45
Benson, F.J. (author), Kenkel, P.L. (author), Smith, J.L. (author), and Department of Agricultural Economics, University of Kentucky.
Format:
Conference paper
Publication Date:
1990
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06916
Notes:
AGRICOLA IND 91023364, In: Zazueta, Fedro S., ed. Proceedings of the 3rd International Conference on Computers in Agricultural Extension Programs; 1990 January 31 - February 1; Grosvenor Resort Hotel, Disney World Village, Lake Buenavista, FL. Gainesville, FL : Florida Cooperative Extension Service, University of Florida, [1990]. p. 576-581
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Udoh, Bridget O (author / Louisiana State University)
Format:
Proceedings
Publication Date:
1999-03-23
Published:
Nigeria: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C21005
Notes:
Burton Swanson Collection, 8 pages, Session P, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
14 pages., via online journal, With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09670
Notes:
Warwick Economic Research Paper No. 744, Department of Economics, University of Warwick, England. 13 pages., Findings suggest caution in assessing research quality on the basis of journal prestige ratings.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12354
Notes:
Francis C. Byrnes Collection, Pages 850-881 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 2. Agricultural Development Council, New York, NY. 526 p.
7 pages, Via online journal., As agricultural communications has grown and evolved since its origins more than 100 years ago, the future directions of the discipline related to teaching, research, and as a professional organization are discussed with a challenge to the members of the profession to be engaged in future discussions and decisions.
Baker, Matt (author), Roediger, Roger (author), and Baker: Graduate Associate, Department of Agricultural Education, The Ohio State University, Columbus, OH; Roediger: Director, Ohio Agricultural Education Curriculum Materials Service, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1988-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05367
Taylor, Carl (author), Symon, Elizabeth B. (author), Dabbs, Amy (author), Way, Alexander (author), Thompson, Olivia M. (author), and Center for Livable Communities
Format:
Journal article
Publication Date:
2017-04
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10447
7 pages., Via online journal., South Carolina public schools consistently rank low in academic performance. In addition, 39% of elementary, 40% of middle, and 30% of high school students within the state are classified as overweight or obese. School garden-based learning (GBL) is a low-cost and high-impact initiative that addresses both poor academic performance and childhood obesity. This study examined how school-based gardens, as part of a pilot farm-to-school (FtS) initiative, are administered and used within academic and cafeteria meal programs. An online survey was developed and sent to 102 educators who previously completed an online training course entitled School Gardening for South Carolina Educators during the 2012–15 academic school years. Data were collected from 37 educators (36% response rate). Survey results indicate that the majority of these educators, although they completed the training course, were unaware that their garden was a component of an FtS program. Moreover, gardens were not integrated with school-wide programs, especially in the cafeteria: most gardens did not contribute food to the cafeteria and meals offered most often did not align with plants learned about in the gardens. Successes of the pilot program were that the majority of educators started and maintained their garden for over 1 year and they were able to use their gardens during the day for academic instruction in multiple disciplines, including math, science, and nutrition.
King, James W. (author), Rockwell, S. Kay (author), Tate, Thomas G. (author), and Rockwell: Evaluation Specialist, Cooperative Extension Service, University of Nebraska, Lincoln, NE; King: Extension Specialist, Cooperative Extension Service, University of Nebraska, Lincoln, NE; Tate: Program Analysis Officer, Extension Service, U.S. Department of Agriculture
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04141
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: CIAT File Document Number: C12660
Notes:
In Document C12653, Francis C. Byrnes Collection, Pages 81-90 in Juan F. Jamias (ed.), Readings in Development Communication, Department of Development Communication, College of Agriculture, University of the Philippines at Los Banos. 147 p.
