Orr, Chandra L. (author / Oklahoma State University), Kelemen, Danna B. (author / Oklahoma State University), and Cartmell, D. Dwayne II (author / Oklahoma State University)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19767
Notes:
19 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
