- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Read, Hadley (author)
- Format:
- Book chapter
- Publication Date:
- 1966
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08489
- Subject Term:
- direct mail, extension, extension communication, extension methods, media effectiveness, message content, writing skills, writing styles, and mail
- Notes:
- Pages 193-198 in H.C. Sanders and others (editors), The Cooperative Extension Service, Prentice-Hall,Inc., Englewood Cliffs, New Jersey. 436 pages.
