More light on an old subject: having a bearing on mail order publications

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Subject Term:
    advertising, buying behavior, direct mail, direct marketing, farmers, media effectiveness, and agri-marketing
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.

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