Pages 69-70 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in agricultural extension education, Louisiana State University, Baton Rouge. 1961. 77 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.
Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.
Orr, Chandra L. (author / Oklahoma State University), Kelemen, Danna B. (author / Oklahoma State University), and Cartmell, D. Dwayne II (author / Oklahoma State University)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19767
Notes:
19 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.
