Direct mail announcement of agricultural publications

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Venne, R.V. (author)
    Format:
    Research summary
    Publication Date:
    1954
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
    Subject Term:
    buying behavior, direct mail, economics, economics of information, extension, extension communication, extension information, farmers, finance, media effectiveness, media influence, publications, publicity methods, rural-urban differences, and bulletins
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.

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