AGRICOLA IND 92017545; Presented at the VIII World Congress of IAALD, May, 1990, Budapest, Hungary, The mid-term review of the Fifth Malaysia Plan (1986-1990) has stated that emphasis will be placed on accelerating transfer fo technology to small holders to improve their productivity and efficiency. Technology transfer can be achieved through publications, newspapers, radio and television networks and interpersonal methods as exemplified by the Agricultural Information Dissemination Programme launched in 1983 by the Ministry of Agriculture which has contributed to increased farmers' awareness of new agricultural technologies. Communication through the printed media can be tailored to specific clientele needs if their demography, psychological response, literacy and real information demands are understood. The advent of information technology has benefited Malaysia in the transfer of technology by reducing costs in terms of time. This is seem in the rapidity with which information can be mass produced for dissemination by using desktop publishing which further allows information transfer though the printed media to be expedited, thus bringing to the farmers new information quickly. This approach to publication is not only more cost effective, but faster.
Kazmierczak, Richard E., Jr. (author), Lambur, Michael T. (author), Rajotte, Edwin G. (author), and Virginia Polytechnic Institute and State University; Department of Entomology, Pennsylvania State University
Format:
Journal article
Publication Date:
1989
Published:
USA: Lanham, MD : The Entomological Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06943
Egeberg, Roger D. (author), Gammill, Robert C. (author), Kosbab, Bruce J. (author), Rice, David G. (author), and North Dakota State University, Fargo, ND
Format:
Conference paper
Publication Date:
1990
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06906
Notes:
AGRICOLA IND 91022991, In: Zazueta, Fedro S., ed. Proceedings of the 3rd International Conference on Computers in Agricultural Extension Programs; 1990 January 31 - February 1; Grosvenor Resort Hotel, Disney World Village, Lake Buenavista, FL. Gainesville, FL : Florida Cooperative Extension Service, University of Florida, [1990]. p. 224-229
22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
Huffman, Wallace E. (author / Assistant Professor of Economics, Oklahoma State University) and Assistant Professor of Economics, Oklahoma State University
Format:
Journal article
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00078
INTERPAKS, Study examines the contribution of education to production both as an "allocative effect" and as a "worker effect". An allocative effect is based on the decision making process and refers to an individual's ability to acquire, decode, and sort market and technical information efficiently. Worker effect reflects education's effect on technical efficiency, or the ability of the more educated worker to produce more from a given set of inputs. The study focuses on a single aspect of allocative ability - adjustment of Midwestern U.S. farmers to the changing optimum quantity of nitrogen fertilizer in corn production. The hypothesis is that rate of adjustment can be explained by economic variables: the rate is positively related to education of farmers, availability of information (extensio), and scale incentive to be informed (acres of corn) is supported by the results. It is also noted that education and extension serve as substitute sources of allocative efficiency.
Lamble, Wayne (author), Seaman, Don (author), and Lamble: Professor, Faculty of Extension, University of Alberta, Edmonton, Alberta, Canada; Seaman: Professor, Educational Human Resource Development, College of Education, Texas A&M University, College Station, TX
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07359
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 46-56
Williams, C.E. (author), Williams, S.K.T. (author), and Faculty of Agriculture, University of Ibadan, Nigeria; Faculty of Agriculture, University of Ibadan, Nigeria
Format:
Journal article
Publication Date:
1978-10
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05030
