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    83. The difference is more than academic : multi-faceted campaign boosts sales of mature product by focusing on benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wehr, Wendy (author / Miller Meester Advertising, Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06434
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 54-55
    Notes:
    James F. Evans Collection

    86. The newest white meat: selected consumers' attitudes and taste perceptions of "all-natural" pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Meyers, Courtney (author), and Chodil, Katie (author)
    Format:
    Paper
    Publication Date:
    2007-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25597
    Notes:
    Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 18 pages.

    88. The push for lean beef: a riches to rags story?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kingsbery, Bob (author / Marketing for Snell Systems, Inc. of San Antonio, Texas)
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08498
    Journal Title:
    Beef
    Journal Title Details:
    1983 (February) : 26, 30-31
    Notes:
    James F. Evans Collection

    89. Visual communication to children in the supermarket context: Health protective or exploitive?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berry, Brent (author) and McMullen, Taralyn (author)
    Format:
    Journal article
    Publication Date:
    2008-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26863
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    DOI: 10.1007/s10460-007-9110-0

    90. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."