The difference is more than academic : multi-faceted campaign boosts sales of mature product by focusing on benefits

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wehr, Wendy (author / Miller Meester Advertising, Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06434
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 54-55
    Subject Term:
    advertising, buying behavior, campaigns, consumer information, consumers, and promotion
    Notes:
    James F. Evans Collection

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