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    11. Effectiveness of a special promotional campaign for frozen concentrated orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Sidney E. (author) and Henderson, Peter L. (author)
    Format:
    Report
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05459
    Notes:
    Evans, AgComm teaching, Washington, D.C. : Agricultural Marketing Service, USDA, March 1961. 15 p. (Marketing Research Report No. 457)

    14. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    15. Local news media framing of obesity in the context of a sugar-sweetened beverage reduction media campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Michelle (author), Gilmore, Joelle Sano (author), Bleakley, Amy (author), and Jordan, Amy (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11597
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    46(6) : 583-588
    Notes:
    6 pages., Online via UI e-subscription, Researchers examined framing of obesity by local news media preceding and surrounding the Philadelphia sugar-sweetened beverage reduction media campaign.

    16. Midwest Dairy and FLM Harvest help Gen Z destress with dairy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11983
    Journal Title:
    ARCLight
    Journal Title Details:
    Fall
    Notes:
    Via online issue. 2 pages., Introduction and description of Golden ARC Award in social media for the Moo Lab entry submitted by Midwest Dairy and FLM Harvest.

    19. Online journalism ethics: traditions and transitions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Friend, Cecilia (author) and Singer, Jane B. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    USA: M.E. Sharpe, Inc., Armonk, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
    Notes:
    245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.