Effectiveness of a special promotional campaign for frozen concentrated orange juice

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Sidney E. (author) and Henderson, Peter L. (author)
    Format:
    Report
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05459
    Subject Term:
    campaigns, drink, fruit, marketing research, and promotion
    Notes:
    Evans, AgComm teaching, Washington, D.C. : Agricultural Marketing Service, USDA, March 1961. 15 p. (Marketing Research Report No. 457)

    Tools