Wallack, Lawrence (author) and Dorfman, Lori (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
Notes:
Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Saunders, Susan (author), Smith, William A. (author), and Saunders: Director of Social Marketing Programs, Academy for Educational Development; Smith: Senior Vice President, Academy for Educational Development
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04511
Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.
VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
