The Florida tomato committee's education and promotion program 2011-2016: an evaluation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VanSickle, John J. (author) and Zhang, Fangyi (author)
    Format:
    Research report
    Publication Date:
    2019-01-14
    URL:
    https://ageconsearch.umn.edu/record/284269
    Published:
    USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
    Subject Term:
    campaign planning, campaigns, commodity promotion, communication, economics of information, education effects, evaluation, food, imports, promotion, value of information, vegetables, tomatoes, local, and country of origin
    Notes:
    25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.

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