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    Start Over Subject Term buying behavior Subject Term decision making Subject Term marketing communication

    1. A study of the influence of social communication on the marketing of selected products to farm operators and families in Champaign County, Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richmond, David (author)
    Format:
    Dissertation
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24106
    Notes:
    Doctoral dissertation, University of Illinois, Urbana-Champaign. 260 pages.

    2. Ag groups release research measuring consumers' knowledge, perception of gene editing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
    Notes:
    2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.

    3. Assessing input brand loyalty among U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37

    6. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    8. Consumer data analysis and its managerial application for the grocery industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 96-113
    Notes:
    19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

    9. Consumer preferences for safety characteristics in pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gyrd-Hansen, Dorte (author), Morkbak, Morten Raun (author), and Christensen, Tove (author)
    Format:
    Abstract
    Publication Date:
    2010
    Published:
    Denmark
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30535
    Journal Title:
    British Food Journal
    Journal Title Details:
    112(7) : 775-796
    Notes:
    Via ProQuest. 1 page.

    10. Consumer preferences: a guide to Connecticut apple marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leonard, Robert L. (author) and Wadsworth, James J. (author)
    Format:
    Research report
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06762
    Notes:
    Research Report No. 4, Food Marketing Policy Center, Department of Agricultural Economics and Rural Sociology, University of Connecticut, Storrs. 25 pages.