- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roucan-Kane, Maud (author) and Harbor, Anetra (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 46(1) : 16-17
- Subject Term:
- agribusiness, attitudes, buyer behavior, buying behavior, decision making, farm inputs, farmer attitudes, farmers, marketing communication, agrimarketing, and brands
- Notes:
- Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.
