Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08628
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Agricultural Journalism, University of Wisconsin, Madison. Bulletin 21, 34 pages.
Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01359
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Washington, D.C.: U.S. Dept of Agriculture, 24pp (Extension Service Circular 488)
