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Start Over Subject Term branding Subject Term marketing communication Subject Term promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allen (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:: Rural Cooperatives
Journal Title Details:: 77(3) : 4-8, 42-43

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kanicki, Dave (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 40-42
Notes:: Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Machado, Barry (author) and McCormick, Sargent M. (author)
Format:: Article
Publication Date:: 2013-10-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09319
Notes:: Online from builtinchicago.org. 9 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 52(1) : 87-95
Notes:: 9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sowder, Amy (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12178
Journal Title:: Packer
Notes:: Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cisilino, Federica (author) and Cesaro, Luca (author)
Format:: Book chapter
Publication Date:: 2009
Published:: Ital y
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
Notes:: Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morales, Luis Emilio (author), Fleming, Euan (author), Wright, Vic (author), Griffith, Garry (author), and Umberger, Wendy (author)
Format:: Paper
Publication Date:: 2008-02-08
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29432
Notes:: Presented at the Australian Agricultural and Resource Economics Society conference, Canberra, Australia, February 5-8, 2008. 13 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
Journal Title:: Journalism History
Journal Title Details:: 38(4) : 198-208
Notes:: Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

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