- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morales, Luis Emilio (author), Fleming, Euan (author), Wright, Vic (author), Griffith, Garry (author), and Umberger, Wendy (author)
- Format:
- Paper
- Publication Date:
- 2008-02-08
- URL:
- http://ageconsearch.umn.edu/bitstream/5993/cp08mo02.pdf
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29432
- Subject Term:
- Australia, beef, commodity promotion, innovations, marketing, meat, promotion, marketing communication, brands, and branding
- Notes:
- Presented at the Australian Agricultural and Resource Economics Society conference, Canberra, Australia, February 5-8, 2008. 13 pages.
