Summarizes a presentation by Lowell Treaster, director of public relations at Michigan State College, at the recent AAACE conference, Cornell University, Ithaca, New York.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26736
Notes:
Pages 173-196 in Mary E. Pettenger (ed.), The social constructioin of climate change: power, knowledge, norms, discourses. Ashgate Publishing Limited, Hampshire, England. 255 pages.
Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.
USA: U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10769
Notes:
See this report in Document C02958. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 43-45 in Biotechnology: the challenge - proceedings of the USDA Biotechnology Challenge Forum, Washington, D.C., February 5-6, 1987. 56 pages.
